Past High-Performance Coaching Roles
- Head Coach, National Academy of Excellence in Sport
- Head Coach, Israel U17 National Team
- Assistant Coach, Israel Elite National Team
- Club Coach - Age-group, junior, and children
Personal Triathlon & Endurance Coach

My coaching brings high-performance experience into a personal process built around the athlete, the goal, and the realities of life outside the sport.
I work with committed age-group athletes, serious junior athletes, and endurance athletes who want the insight, standards, and structure of high-level coaching in a format that fits real life.
My job is to turn experience into better decisions: clearer planning, smarter progression, and consistent work toward goals that matter, including long-course racing and long-term development.
My path
For more than 15 years I have coached triathletes, distance runners, and swimmers of all ages, from young children taking their first steps in sport to adult athletes in their 60s, as well as junior and elite triathletes competing internationally.
I have served as Head Triathlon Coach at the National Academy for Excellence in Sport, Head Coach of Israel’s U17 National Team, and Assistant Coach of the Elite National Team, alongside my work as a club coach.
My path into coaching was not the obvious one. I studied law at Tel Aviv University, but never pursued it professionally. I found triathlon at age 22, after growing up mostly with soccer, baseball, and golf.
I was not a lifelong triathlete or a former elite athlete, but I was drawn to the process behind improvement: how athletes learn, adapt, develop skills, and build toward meaningful goals.
That curiosity gradually pulled me toward coaching — helping athletes train with purpose, understand the process, and grow through the sport.
I have trained and competed across endurance sports myself, from sprint triathlon to half-Ironman distance, as well as 5K, 10K, numerous half marathons and full marathons, and stage-race mountain biking.
I was never the most naturally gifted triathlete, but I was curious, passionate, detail-oriented, and willing to keep learning. That mindset still shapes how I coach today.
As I moved into coaching junior and elite athletes, I was often working in environments I had not experienced myself as an elite athlete. Because I could not rely on my own racing experience as the answer, I had to become better at observing, asking questions, studying the sport, and understanding the athlete in front of me.
Over time, that became one of my strengths. My coaching developed through curiosity, attention to detail, and a constant drive to improve, not through repeating what had worked for me personally. I learned to understand the process, not just the performance.
I also designed and led a national triathlon coaches certification program, which deepened the way I think about coaching itself: not just as writing workouts, but as teaching, communicating, observing, adapting, and helping athletes develop over time.
Today, my coaching combines high-performance experience with a practical understanding of real life. A good plan needs structure, but it also needs to fit the athlete. My goal is to help athletes build consistency, develop durable skills, and become stronger, more capable endurance athletes over time.
Let's Work Together